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Finally, he's No. 1.

Or was at least briefly. Gov. Bill Richardson's two presidential campaign ads topped the Viral Video Chart, a site that ranks the popularity of Internet videos.

Richardson's ads, which are on the air in Iowa, debuted Wednesday. By Thursday they had logged the most hits on the Web of any online video, if Viral Video's counting is accurate. The site (Viral Video Chart says it tracks the number of times each video is linked or embedded in an e-mail message. Forty-seven sites linked to Richardson's ads in a 24-hour period, Viral Video said.

"Fans of the ads think they're effective because they're funny and emphasize Richardson's terrific résumé. Critics think they fail to make Richardson look presidential and neglect to talk about the issues," said the Web site CarpetbaggerReport.com.

But fame is fleeting, and by this morning the Richardson ads had fallen to No. 2 - behind a YouTube video with Spanish subtitles urging the use of sunscreen.

For more of the guv's sometimes-on, sometimes-off sense of humor, catch him tonight on the "Tonight Show with Jay Leno," at starting at 10:30 p.m. on KOB-Channel 4 (NBC).