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RICHMOND, Va. — URSOVAIN Virginia.

You, too, New Hampshire, Illinois, Nevada and Montana.

A state-by-state survey of the popularity of vanity license plates has found that car and truck owners in Virginia are the vainest of them all.

Out of the 9.3 million personalized plates on the roads of America, about one in 10 are in Virginia, according to rankings by the American Association of Motor Vehicle Administrators.

That's 16 percent of the plates issued by Virginia. New Hampshire came in second with nearly 14 percent. Illinois had about 13.4 percent, but that amounted to nearly 1.3 million plates, the most of any state.

"If you've got 9.3 million people across the U.S. sporting vanity plates, you've got a cultural phenomenon," AAMVA spokesman Jason King said.

Texas had the fewest, with only about a half percent of drivers personalizing their plates.

In New Mexico, 1.69 percent of the license plates are vanity plates.

Kathy Carmichael drives around with the plate COFENUT, although she is down from eight to 10 cups of java a day to just three.

"It's a personality thing," said Carmichael, 58, a real state agent in Mechanicsville. "You get to know something about the person in front of you or who passes you."

Stefan Lonce calls it "minimalist poetry in motion" - telling a story in eight or fewer characters.

Lonce - author of the upcoming book "LCNS2ROM-License to Roam: Vanity Plates and the Stories they Tell" - worked with AAMVA to survey vehicle licensing agencies in each state.

"I think a lot of people have stories to tell and they really want pieces of those stories out there," said Lonce, who admits he initially thought it was silly for people to spend extra money to personalize their license plates.

Ion Bogdan Vasi, an assistant sociology professor at Columbia University, calls people who personalize their plates "the narcissistic-materialist poets of the iGeneration."

"Most people buy personalized plates simply because they want to tell the world they are special," Vasi said. "They wrote an ode to themselves and they want to share it with everybody on the highway."

Why does Virginia have so many personalized plates?

"It's only $10. You can do it online with little effort. You can get a new one every month if you wanted to," said Benjamin Mace, a Virginia Beach Web designer who started CoolPl8z.com, where people post pictures of their vanity plates.

However, some other states are just as cheap. And Illinois has the largest total even though it charges $78 per year.