At the University of New Mexico's Anderson Schools of Management, some classes are more than textbook theory and tests. Some classes throw senior students into real-world situations, as marketing students were when they took Promotions Management 487. The students participated in a nationwide competition to pitch Subaru's 2008 vehicle lineup to Generation Y (people born between 1976 and 1994). Above, marketing student Jennifer Williams gets a boost from fellow senior student Matt Baser (left) and Benavidez. Williams was removing tape that stuck to the window from a Subaru poster.